Perspective ID - Jonas Brothers

Joe, Nick and Kevin paint random blue lines which become a very familiar logo from the right perspective. This broadcast ID was shot rapid-fire with a stills camera to achieve a staccato look to the motion.

The Jonas brothers, at the peak of their popularity, had little time in their busy schedules. In fact, we were sharing them on the same stage with another crew. We had each brother for only 15 minutes. During preproduction, we rehearsed every shot in our office like a play, moving the camera, set pieces and lighting, to be sure everyone knew exactly what they needed to do. We finished with time to spare.
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